From Die-Hards to Fair-Weather Fans:
Exploring Identity Threat in the Growing WNBA Fanbase
Keywords:
social identity, optimal distinctiveness, WNBAAbstract
For many, being a sport fan is a core part of their identity, driving reactions when that identity feels threatened. This study examines how long-time WNBA fans may strive to differentiate themselves from the millions of new fans drawn to players like Caitlyn Clark, as they seek to maintain their established sense of identity. Using Google Search Tools, we found that the term “Longtime WNBA Fans” is growing in popularity, suggesting concerns about group distinctiveness. We discuss the theoretical rationale for this distinctiveness and a troubling trend of bias associated with new fans.
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